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What Prompted Facebook to Pay $1 Billion for Instagram

By now, you undoubtedly will have heard about the widely used photo tool Instagram. This is an app readily available for smartphones, which allows users to add visual effects to their pictures before sharing them through social networking. Recently, Instagram has additionally emerged as a useful business engagement tool. It has excellent digital PR potential; out of your tender are five ways brands will use the app to improve engagement.


Instagram is a free photo-sharing social media marketing site launched on October 6, 2010. It allows users to download photos, process them by way of a digital filter, and share all of them with other users they are attached to. Instagram has become wildly successful from the beginning. By December 2010, they already had over a million users. By April 2012, 30 million users were downloading over 150 million photos on Instagram. Also, in April, Instagram became offered to android users. Seeing a threat to its social media dominance, Facebook acted fast to neutralize its latest competitor. Again in April, Facebook bought Instagram for $1 billion. What’s new on Instagram? Go and visit this site to keep updated!


Since launching in late 2010, Instagram can claim over 30 million users and the interest of Facebook, that his bid to get the organization first billion dollars. Numerous services that enable users to change their Instagram photos into postcards, stickers, and magnets, also have launched within the last 2 yrs, further solidifying Instagram’s influence in mobile. There is also a massive race for Instagram likes.

These are the top tips for using social media: take advice from experts!


As a small enterprise, social networking is one of the most reliable marketing tools used without spending too much. Instagram lets you maintain your clients updated on what is entirely new. You can upload many photos in a day to keep people interested in what is altogether new along with your business and for any new developments. However, ensure that you don’t share way too many photos to give people enough time to discover their whereabouts and respond to them. It is essential to stay consistent so that your clients know what can be expected regarding posting photos, new information, or other news. This will attract more Instagram followers like this guy did.


Geotagging your photos on Instagram will permit your business to involve your community at a different level. By Geotagging photos, your Instagram followers will be able to observe the location(s) of your organization if you happen to be a: outlet, restaurant, or office location. Geotagging is an additional great way to build your businesses following. If you, as well as a co-worker, go out to lunch at Chipotle, you can geotag your photo at the location at which you happen to be dining. By doing so, Instagram users who also geotag this same location can see your picture, which may hopefully encourage them to follow your business’s account. You can also buy more followers: visit this link.

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